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hustlr is Lenskart’s best-selling brand and is widely known for its iconic frame. its a casual eyewear that comes in more than 26 colours. Lenskart wanted to revamp the entire hustlr experience and cater it towards the growing genz market. this was a conceptual project.
team- Prajwal Kunjir | Siddhant Tiwari | S. Vigneshwaran
hustlr is Lenskart’s best-selling brand and is widely known for its iconic frame. its a casual eyewear that comes in more than 26 colours. Lenskart wanted to revamp the entire hustlr experience and cater it towards the growing genz market. this was a conceptual project.
team- Prajwal Kunjir | Siddhant Tiwari | S. Vigneshwaran
LK HUSTLR
creative direction
branding
design
WEBSITE
2,000+ stores. 25+ colours. only 1 you.
2,000+ stores. 25+ colours. only 1 you.
2,000+ stores. 25+ colours. only 1 you.
2,000+ stores. 25+ colours. only 1 you.
reimagining the hustlr spirit.
reimagining the hustlr spirit.
reimagining the hustlr spirit.
reimagining the hustlr spirit.
a dynamic sticker system that adapts to you.
a dynamic sticker system that adapts to you.
a dynamic sticker system that adapts to you.
a dynamic sticker system that adapts to you.
tryhard.
in your face.
unapologetic.
tryhard.
in your face.
unapologetic.
tryhard.
in your face.
unapologetic.
tryhard.
in your face.
unapologetic.
pick your style.
3 personalities;
united by colours.
pick your style.
3 personalities;
united by colours.
pick your style.
3 personalities;
united by colours.
pick your style.
3 personalities;
united by colours.
protectr
protectr
protectr
disruptr
disruptr
disruptr
11 clrs
11 clrs
11 clrs
11 clrs
11 clrs
11 clrs
5 clrs
5 clrs
5 clrs
CREATR
CREATR
CREATR
A new website so you don’t have
to hustle your way to find
your perfect hustlr.
A new website so you don’t have
to hustle your way to find
your perfect hustlr.
A new website so you don’t have
to hustle your way to find
your perfect hustlr.
A new website so you don’t have
to hustle your way to find
your perfect hustlr.
this showcase uses a series of AI-generated images for representational purposes. The project did not go live due to undisclosed reasons.
The result was pretty cool, so posted it anyways :p
this showcase uses a series of AI-generated images for representational purposes. The project did not go live due to undisclosed reasons.
The result was pretty cool, so posted it anyways :p
hustlr is Lenskart’s best-selling brand and is widely known for its iconic frame. its a casual eyewear that comes in more than 26 colours. Lenskart wanted to revamp the entire hustlr experience and cater it towards the growing genz market. this was a conceptual project.
team- Prajwal Kunjir | Siddhant Tiwari | S. Vigneshwaran
IDENTITY
ILLUSTRATION
packaging