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hustlr is Lenskart’s best-selling brand and is widely known for its iconic frame. its a casual eyewear that comes in more than 26 colours. Lenskart wanted to revamp the entire hustlr experience and cater it towards the growing genz market. this was a conceptual project.
team - Prajwal Kunjir | Siddhant Tiwari | S. Vigneshwaran
Video direction
Character Design
Storyboarding
3d modelling
4 characters.
4 stories.
4 vibes.
4 characters.
4 stories.
4 vibes.
4 characters.
4 stories.
4 vibes.
4 characters.
4 stories.
4 vibes.
NOT JUST AN ACCESSORY.
it’s YOUR SPIRIT ANIMAL.
NOT JUST AN ACCESSORY.
it’s YOUR SPIRIT ANIMAL.
NOT JUST AN ACCESSORY.
it’s YOUR SPIRIT ANIMAL.
NOT JUST AN ACCESSORY.
it’s YOUR SPIRIT ANIMAL.
BEAR the thunder
BEAR the thunder
KITTY party
KITTY party
LIL’ BUNNY
LIL’ BUNNY
bobalicious
bobalicious
LET’S givE em’ SOME LIFE.
LET’S givE em’ SOME LIFE.
LET’S givE em’ SOME LIFE.
LET’S givE em’ SOME LIFE.
Adapted for singapore
market.
Adapted for singapore
market.
Adapted for singapore
market.
Adapted for singapore
market.
iT started in two dimensions.
on procreate.
iT started in two dimensions.
on procreate.
iT started in two dimensions.
on procreate.
iT started in two dimensions.
on procreate.
DESIGN
BY PAJJO
DESIGN BY PAJJO
🇮🇳
🇮🇳
🇮🇳
🇮🇳
hustlr is Lenskart’s best-selling brand and is widely known for its iconic frame. its a casual eyewear that comes in more than 26 colours. Lenskart wanted to revamp the entire hustlr experience and cater it towards the growing genz market. this was a conceptual project.
team - Prajwal Kunjir | Siddhant Tiwari | S. Vigneshwaran
Creative direction
WEBSITE
BRANDING
DESIGN
LK BITZ