Phonic is an introduction of smart audio eyewear in india. The team was tasked with creating a striking brand experience for the indian consumer.
team- Sourajit Sengupta | Siddhant Tiwari | harneet singh | Kartik arya | abhishek singh | bhavika dasgupta | Aman yadav
branding
UIUX
Art direction
B by lenskart is a smart eyewear and a breakthrough lenskart product for the indian market. launched in march 2026, I led the brand design of this flagship product and saw its launch.
team: Pajjo, diksha sharma, aman yadav, kartik arya, himanshu phalke, abhishek sharma, ananya banerjee, tushar sinha, neha verma, gagan beri, karanjit narang.
b by lenskart
branding
UIUX
art direction
Launched in a
premium
package
The primary goal with the brand direction was to create a breathing space for the viewers and lets the product shine. So, I created a seamless light blue gradient language to multiply across various collaterals.
What made the language special is that the brand tries to give a seamless competitive experience at a lower price than the competition brand.
India’s first
smart glasses
Circa 2026
Launched in a
Launched in a
The primary goal with the brand direction was to create
a breathing space for the viewers and lets the product
shine. So, I created a seamless light blue gradient
language to multiply across various collaterals.
What made the language special is that the brand tries
to give a seamless competitive experience at a lower
price than the competition brand.
The primary goal with the brand direction was to create a breathing space for the viewers and lets the product shine. So, I created a seamless light blue gradient language to multiply across various collaterals.
What made the language special is that the brand tries to give a seamless competitive experience at a lower price than the competition brand.
The primary goal with the brand direction was to create a breathing space for the viewers and lets the product shine. So, I created a seamless light blue gradient language to multiply across various collaterals.
What made the language special is that the brand tries to give a seamless competitive experience at a lower price than the competition brand.
with a new website
Primarily built for lenskart app users.
Primarily built for lenskart app users.
To showcase the product and its offering, we created a product first, feature led landing page that gives the user entire picture before clicking the buy button.
I art-directed the landing page to create an cohesive, high-quality experience for the potential & existing users on the Lenskart app.
To showcase the product and its offering, we created a product first, feature led landing page that gives the user entire picture before clicking the buy button.
I art-directed the landing page to create an cohesive, high-quality experience for the potential & existing users on the Lenskart app.
+ Online CTA
journey
& in-store experience
& in-store experience
partnering with the
best in the business
To deliver a world
class experience
To deliver a world-class experience
symbolic core
To denote effortless tech that is stable and always with you, I crafted this isometric B logomark after several iterations. An effort to forecast the simplistic quality of the B experience.
To denote effortless tech that is stable and always with you, I crafted this isometric B logomark after several iterations. An effort to forecast the simplistic quality of the B experience.
